And although, after all those decades, the famous slogan ‘Have a break, have a KitKat’ is getting a well-deserved temporary break, we won’t have a break until we ensure that the next 85 years of KITKAT history is as exciting as the first. KITKAT’s advertising history is one of the richest in the world and the relationship we have with the brand is one of the longest in the world. We're celebrating our 85th anniversary by giving our slogan a short break! □ Got a suggestion? Share yours using #ABreakForHaveABreak & you could win an 85 hour break for two! T&C’s apply, find the link in our bio!Ī post shared by KITKAT on at 10:32am PDTīas Korsten, Global Chief Creative Officer at Wunderman Thompson, said: “As a creative I’m honored and privileged to work for such an iconic brand. The ultimate winner will be treated to an 85-hour break of their own, with a luxury hotel stay for two, complimentary of KITKAT. Walter Thompson London in 1954 as a trainee copywriter, three years before the iconic KITKAT line was coined in 1957, will help the brand pick the best temporary soundalike slogan. KITKAT will also reach out on social channels to other brands inviting them to spread the word about the contest.Īt the end of the competition, Jeremy Bullmore, the legendary creative who joined J. To stop doing something for a short period of time, especially in order to rest or to focus ones energy elsewhere. Wunderman Thompson has also created an AI online slogan generator as part of the campaign to help fans of the brand come up with the best soundalike slogans for the competition. Running until 26 th October, KITKAT will post daily across Facebook, Instagram and Twitter to stimulate participation. In terms of eating during breaks, respondents like to eat food-items such as chocolates or sweets, that make them feel good or have drinks such as tea or coffee. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KITKAT fans far and wide ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break. The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset, the “Have a break, have a KITKAT” line, even stronger by inviting people to have fun with it while the slogan has a break for just ten days – before it returns refreshed, renewed and stronger than ever. Soon to be launched in Morocco, as well as various countries within the MENA region, KITKAT reminds people that sometimes a little BREAK is all you need.KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85 th anniversary of the brand.Ĭreated by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. Produced by GoodPeople and directed by Omar Shawky, the campaign’s witty films are spread across digital and social platforms with snappy shorts. For every KIT KAT from our chocolate factory in Toronto we purchase 100 sustainable cocoa certified by UTZ as part of Nestl Cocoa Plan. KitKat and Publicis Middle East, Dubai launch the campaign’s first wave of communication in Iraq, returning to people’s TV screens with the brand’s much-loved humour, connecting to Iraqi audiences and across the Middle East with locally relevant insights, proving once again how a chocolatey break can help uplift your mood. KITKAT’s here to remind you to take a break, and to enjoy a moment of sweetness in the midst of chaos. TORONTO, Ap/CNW/ - Taking a break and having a KitKat bar famously go hand in hand. KITKAT, the iconic chocolate brand, has launched a new campaign that offers people a much needed break from those unfortunate scenarios we’ve all fallen victim to.įrom online orders arriving two sizes too small and the deafening symphonies of mum’s vacuum on your only day off, to your barber’s hand slip that results in your tragic new haircut that, let’s face it, is every man’s rite of passage. New product from KitKat encourages Canadians to take longer breaks in any way theyd like.
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